I was having lunch with a friend and we were marveling about all of the great opportunities for innovators and entrepreneurs to create businesses that solve problems big and small. He used the phrase “cloudshift” which captures the essence of our world today. I loved it!
The environment to be an entrepreneur is better than it’s ever been, and the opportunities to create a business solving real problems are endless. The work that the big firms like Google, Amazon, Apple, Facebook, and Microsoft have done have created a foundation that is broad and strong and very general. These firms will never niche into specific industries, nor would they want to. And that’s where the opportunities lie – to stand on the shoulders of these giants and to innovate and solve problems f or niche industries, especially industries that may have been slow to adopt t0 the digital world. The tools and technology available to small businesses have never been so abundant and so inexpensive.
The other morning I was driving my teenage daughter to school and it was raining. We passed a business that had their sprinkler system going and she asked “Why do they have their sprinkler system running when it’s raining?” What a great question! Now I’m sure there’s already some device that’s been created to turn that automated system off if it detects rain, but maybe there hasn’t. Right there is an opportunity for someone to either invent that device, or to create firm to sell that device to landlords.
My firm The Event Guys is creating a “Cloud Shift” for the event planning industry, to utilize current technology to make it easier to capture, store, and manage the data that is involved in managing an event to success. How can you create a “Cloud Shift”?